With a brief to simply create 'the ultimate' KEF assembled a cross-disciplinary team of designers and agencies to design, brand, and launch the most extraordinary audio speaker ever conceived. The speakers themselves were created by visionary industrial designer Ross Lovegrove, and marry a sensual yet logical organic form to state-of-the-art audio technology, Whilst the Muon and identity book, created by Farrow Design, reflect the speakers' totemic sculptural form . Moving Brands were commissioned to create an audio responsive visual installation to compliment Muon - a 'liquid light experience' - and used a custom built sound-responsive visual engine to dynamically map liquid behaviors. The resulting plant's organic, light-responsive forms have created an emotional around the speakers that perfectly encapsulates the dual inspirations of particle physics and Zen Buddhism Muon Which derivative from its name.
